There are three ways in which a film project can be conceptualised: A video can be created in the form of a „filmic register“, it can be „made into film“ or „fictionalised“. The end result differs greatly in each of these processes. That is why, for the client – the decision of which of these three forms applies to the film project they commission – should stand in the forefront. This decision should be a priority, because the success of the video then depends on choosing the relevant agency or production partner.
In real life Jörg Buckmann provides practical support for businesses when it comes to employer branding and HR marketing. Before his switch to freelance he worked for many years as head of human resources. In order to attain his goals, Jörg Buckmann has always relied on videos – which of course tend to include a healthy dose of “Frechmut”. In his interview with Videothink, he explains how the moving image can be a valuable asset to communication.
There’s only one thing in life that’s truly important and that determines all else: The ability to ask the right questions. And finding the right questions, that’s a tough one: They can only be asked, when distinctions have been made beforehand. Apples are different to pears. Equal things have to be viewed as equal, unequal things, as unequal. When it comes to film, this is almost impossible. We tried it anyway.
This article provides a practical checklist and guide for the correct and professional – and consequently effective – use of voice-off and off-commentary. It is directed at both advert, image films and webvideo creators and at those who commission audiovisual productions for marketing and communication.
There are numerous ways and possibilities of conceiving a film or video and of putting it in writing, be it for coordination or exposure. Whether an advertising film with a director’s interpretation (also known as DI) and a storyboard, or a synopsis, treatment, story outline, or simply a written document entitled “Concept”, every film script has a common denominator: 15 questions that define the final outcome of the work in progress.
The fact that many films and videos often don’t survive online for longer than a few seconds isn’t always down to just their content. It also depends on the form and intrinsic structure of the webvideo. In this article we will show you how to think, film and edit videos that are guaranteed to exceed that 3-second online life span.
One of the single biggest problems in communication is the illusion that communication has taken place. In this article, Videothink presents two practical proven recipes to communicate clearly and simply, which help to improve the quality of communication.
Since his identity was made public in the New York Times last week, his name is now not only known to the secret services, but to the entire American and German public. An interview conducted with Sarfo in English, inside the high-security prison in Bremen, made it into the international press when his connections with the Islamic State’s Secret Service in Syria came to light.
The organization responsible for attacks and known as Emni in Arabic had planned for the self-proclaimed holy warrior from Bremen to be sent back to his homeland after training, to serve as a sleeper agent. They no longer needed Europeans in Syria, instead future assassins in Germany. Only in passing were the videos mentioned in the media.