Storytelling in sponsored films (Part 1)

Sponsored films time and again decide to tell a story. This four-part series will shed light on the most important motivating factors and decision-making points underlying this decision. Part 1 explains when storytelling should be applied. [...]

Employee motivation using film

A highly specialised manufacturer of skin grafting products wants to increase the motivation of his employees in order to increase his global sales targets. This objective includes the development and production of videos, which can be applied during internal events, for additional training and on the Intranet. Ideally, the films not only reflect the pioneer spirit of the company (and of its employees) but also provide a voice for the patients. [...]

Why Films Are the Better Videos Nowadays!

Before the start of the new millennium, it was common to call high-quality films "Films" and more simply produced films as "videos". Later, the use of the terms became obsolete. Video and film were suddenly the same. Now, Film and Video have again started to drift apart again. [...]

Virtual Reality: Storytelling between fantasy and reality

At the current level of research and knowledge, virtual reality has to master three major challenges before it can become a mega trend. Like all big challenges, these three obstacles may at first glance seem banal. The developers of Oculus and other leading innovators in the VR sector see that differently. They are fighting with 3 big challenges. [...]

Trends Audiovisual Storytelling in 2016: Six Important Observations

In 2016 the following topics will become more important: video formats for mobile devices, dynamic storytelling, authenticity, virtual reality, genre and wearable computing. The significance of film and video on digital channels, mobile devices and tablets will continue to increase dramatically. Visual communication is demoting online, text-based platforms more and more to the lower ranks. Moving image communications combine the swiftly increasing amount of information with relevance and emotions like no other medium. [...]

How much does a video cost?

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. [...]

»Taking risks would be highly unprofessional!«

The newspaper Tageswoche has posed the question as to the significance action cams have for professional film production. videothink BLoG supplemented this interview on this topic with a professional producer at Condor Films, with an overview of the key data about the two currently most important action cams. Moreover, at the end of this article you will find an addition (as of February 9th 2016) with the first available information about the EagleCam that has been developed by the Fraunhofer-Institute. [...]

The perfect film and video briefing

This checklist is an exclusive compilation of documents from the advanced training workshop entitled "The Perfect Briefing" for clients of Condor Films AG. It cannot be taken to be universally applicable. Depending on the size, type and complexity of the planned film or video project, customised changes and adaptations may be required. For image films, product films, web videos and other moving image communication products for marketing purposes, formulating the initial situation and the task correctly and comprehensively is an important basis for successful collaboration with film production companies. [...]

Colour psychology in sponsored films and videos

It’s not without reason that colours and film have something important in common: neither can exist without light. Research on perception and psychology proves that the impact of colour in a film is much more than a physical niche phenomenon. The knowledge that the colouration of a film is much more than a question of fashion or personal taste is lacking. [...]
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