Checklist for the Perfect Film and Video Briefing
Opinion

Film cutting is dead. Long live assembly! (Part 1)

August 25, 2017 Kristian Widmer 0

Films are not nailed together with a hammer but are intelligently assembled or artistically joined instead. The power and potential of film editing lies in its assembly. It is therefore not surprising that many filmmakers deliberately do not speak of cutting but rather of assembling or editing. […]

Why subjective perception in film and video really matters
Know-how

Why subjective perception in film and video really matters

August 25, 2017 Kristian Widmer 0

Films and videos are filmed by cameras or generated on computers. Either way, it’s always about working with image sections. The term image section already says it all: with a detail, or a part of the whole. With that and that alone, films and videos already have a perspective, whether intentional or not. Just like photographs, a film or video is not and never able to reveal objective reality. […]

Editing films and videos correctly (1/4)
Know-how

Editing films and videos correctly (1/4)

August 8, 2017 Videothink Team 5

This four-part article summer series on the trade of editing begins with the most important principles of film cutting. Film cutting can be hard like an unexpected slap in the face or soft like a loving look. It can change time and be a complete contrast to movement in front of the camera. The cut can guide the eye or hinder us from seeing something. Therefore, editing films and videos is more than a mere trade, it “additionally” incorporates the potential of a form of art. […]

Movement in Film and Video
Know-how

Five rules for camera movement in film and video

August 8, 2017 Videothink Team 0

Videothink sheds light on the topic of movement in films in a four-part series. The series culminates with five rules for camera movement which explain the criteria according to which movement should be used in moving image communication. No systematic, scientific measures are provided for the assessment of camera movement. However, it is agreed that 5 rules apply for camera movement for professional film-makers. […]

360 Film Function and effect videothink
Know-how

360 film: the truth about function and effect (1/3)

August 1, 2017 Kristian Widmer 4

What are 360° videos really able to do for marketing and communication in film and video? When does the production of this type of video make sense? What application are 360° films suitable for? What must be taken into consideration so that 360° videos are best able to unfold their effect?
From a technical perspective, the Internet provides numerous tips and tricks regarding the function and production of 360° videos. This three-part article series therefore focusses on the nature, the contents and the effect of 360° films. […]

filmpuls-fallstudie-app-bewerben
Case Study

Winning a new customer segment addressing »Generation Y«

A company specialised in leasing of services wants to significantly increase its share of customers from the age group of people born between 1980 and 1999. At the same time, the company wants to become sustainably positioned in this target group. Simultaneously, prejudices and clichés regarding the segment as a whole are to be actively and openly addressed. […]

Why Cats Are Helping to Determine the Future of Film!
Opinion

Image recognition will revolutionise videos!

Juli 25, 2017 Kristian Widmer 2

It’s simply a question of time until computers will be able to automatically produce films and videos. With sufficient capacity, that which works for a single image will also work for 30 images (frames) per second. Today, feature films are already being animated on computers without a one single, genuine day’s shooting. Video editing computers will be able to add one and one and generate the perfect material for the perfect film. Disney says that in 5 years, digitally animated images of people will look no different from the real thing. […]

Optimising Storytelling with the CSI-Formula
Know-how

Optimising storytelling with the CSI-Formula

Juli 25, 2017 Kristian Widmer 1

What is the most important common ground between a feature film and a video produced on commission for customers? Impact! The viewer’s emotions and state of knowledge should be different at the end of the film than before “consuming” it. The integration of key messages in a film concept can be checked by the client. But what is a good story? […]

Storytelling in Sponsored Films
Know-how

Storytelling in sponsored films (Part 1)

Juli 18, 2017 Kristian Widmer 0

Sponsored films time and again decide to tell a story. This four-part series will shed light on the most important motivating factors and decision-making points underlying this decision. Part 1 explains when storytelling should be applied. […]

Motivation: a Case Study
Case Study

Employee motivation using film

A highly specialised manufacturer of skin grafting products wants to increase the motivation of his employees in order to increase his global sales targets. This objective includes the development and production of videos, which can be applied during internal events, for additional training and on the Intranet. Ideally, the films not only reflect the pioneer spirit of the company (and of its employees) but also provide a voice for the patients. […]

Why Films Are The Better Videos!
Opinion

Why Films Are the Better Videos Nowadays!

Juni 27, 2017 Videothink Team 1

Before the start of the new millennium, it was common to call high-quality films „Films“ and more simply produced films as „videos“. Later, the use of the terms became obsolete. Video and film were suddenly the same. Now, Film and Video have again started to drift apart again. […]