Checklist: Storytelling in Sponsored Films and Videos (Part 2)

Once the decision to tell a “real” story has been made, the creative struggle starts when working on the script. This contribution names the 10 most important items for successful storytelling in a commissioned film. They both help to improve the narrative quality and to support the evaluation of the appropriate agency. [...]

Image films are no chewing gum for the eyes!

Films per se cannot work without viewpoints and perspectives. It is all the more astonishing that customers and film productions again and again forget to define this perspective right at the briefing stage and properly unfold it on the basis of the story and genre. videothink blog shows a solution to this problem [...]

The image film which served as a product video

Admittedly, how you name a film does honestly not make a sponsored film better nor does the title disturb the audience. The crux of the matter is what the producer deduces from the term based on the film title when the project request is submitted and collaboration commences. [...]

Voodoo Accounting vs. True-Cost Prizing (Part 2)

The price for a marketing campaign with moving images is of course simple to find in the total calculation. But it becomes more difficult if a budget is understood not just as a necessary evil and simple costing factor, but rather as a blueprint for a film - and you, the client, want to take a look behind the scenes. We have taken it upon us to put together some brief instructions for beginners about calculating costs for film and video: [...]

The ABC of Project Work in Film and Video: Not sexy. But essential.

The French film pioneer Abel Gance (1889-1981) is said to have stated that the task of every filmmaker is placing a sun into every image. However, a director can only achieve this when he is able to rely on organisational support. Filmmaking is team work. And, frequently, a logistical nightmare. Not only image and product films, but even web videos are surprisingly often subject to prototype character. Commissioned films share this property with feature films. [...]

W. Boning about Creativity: You can only thrive if your mind is free!

Wigald Boning is a television presenter, musician, author, occasional actor and passionate shopping list collector. In his new TV show “Rock The Classic”, the well-known german TV presenter spontaneously takes up the flute and improvises with top acts such as the folk-metal band Eluveitie live on film. videothink BLoG wanted to find out what he thinks and feels about creativity. [...]

Leadership videos from A-Z, Part 3: Most Important Types, Recommendations included

The CEO leaves the audiovisual interpretation of their image in someone else’s hands. That’s where their self-image and public image may collide. For those collisions to work in your favour, the development of the CEO video’s format has to be approached systematically. Part 3 of this Videothink article series on leadership videos explains the pros and cons to the different approaches of CEO videos. [...]

Cinemagraph: discrete musclemen on the move!

The triumph and the power of cinemagraphs is based on the fact that they are not perceived as a blatant advertising means. Videothink explains why cinemagraphs appear pleasantly calming in the digital cry for attention and sometimes develop an almost hypnotic effect. [...]

Leadership Videos from A-Z, Part 2: Preparation and Filming

What should you keep an eye on when planning and filming a successful CEO video? Which components make up a film budget? This second part of the Videothink article series about leadership videos provides you with an idea of production timeframes and what’s important when it comes to developing content and the filming process itself. [...]

Leadership Videos from A-Z, Part 1: Cost, Approach and Conception

Communication experts know this - just as well as anyone on the executive echelons of a company: Communication skills and leadership skills go hand in hand. Videos have become indispensable in the world of corporate communication and most companies sooner or later decide to raise the stakes with leadership videos. It comes with both opportunities and risks. Videothink In this exclusive four-part series – written by professionals for professionals - explains what to keep an eye on when it comes to leadership communication with video. [...]

Authenticity: Why good films should shine and even hurt a little

How to best deal with the areas of conflict that arise when striving for authenticity in image film or authentic product films. In this articles, Videothink shines a light on the complex, but just as alluring areas of conflict that often come about when trying to achieve authentic communication with moving image, authenticity in image films or authentic product videos. [...]

The phenomenon of invisible cuts in film and video

Invisible cuts are no secret. They are not only implemented in big Hollywood productions, but are also THE standard in professional and effect-oriented film and video production. Invisible cuts are called invisible, because even though they are clearly visible and recognisable for both the eye and the brain (in contrast to hidden cuts), they do however go by unperceived by the viewer. In this article Videothink shows how invisible cuts work and how an invisible cut can be successfully implemented for communication in film and video. [...]
1 2 3 6