W. Boning about Creativity: You can only thrive if your mind is free!

Wigald Boning is a television presenter, musician, author, occasional actor and passionate shopping list collector. In his new TV show “Rock The Classic”, the well-known german TV presenter spontaneously takes up the flute and improvises with top acts such as the folk-metal band Eluveitie live on film. videothink BLoG wanted to find out what he thinks and feels about creativity. [...]

Leadership videos from A-Z, Part 3: Most Important Types, Recommendations included

The CEO leaves the audiovisual interpretation of their image in someone else’s hands. That’s where their self-image and public image may collide. For those collisions to work in your favour, the development of the CEO video’s format has to be approached systematically. Part 3 of this Videothink article series on leadership videos explains the pros and cons to the different approaches of CEO videos. [...]

Cinemagraph: discrete musclemen on the move!

The triumph and the power of cinemagraphs is based on the fact that they are not perceived as a blatant advertising means. Videothink explains why cinemagraphs appear pleasantly calming in the digital cry for attention and sometimes develop an almost hypnotic effect. [...]

Leadership Videos from A-Z, Part 2: Preparation and Filming

What should you keep an eye on when planning and filming a successful CEO video? Which components make up a film budget? This second part of the Videothink article series about leadership videos provides you with an idea of production timeframes and what’s important when it comes to developing content and the filming process itself. [...]

Leadership Videos from A-Z, Part 1: Cost, Approach and Conception

Communication experts know this - just as well as anyone on the executive echelons of a company: Communication skills and leadership skills go hand in hand. Videos have become indispensable in the world of corporate communication and most companies sooner or later decide to raise the stakes with leadership videos. It comes with both opportunities and risks. Videothink In this exclusive four-part series – written by professionals for professionals - explains what to keep an eye on when it comes to leadership communication with video. [...]

Authenticity: Why good films should shine and even hurt a little

How to best deal with the areas of conflict that arise when striving for authenticity in image film or authentic product films. In this articles, Videothink shines a light on the complex, but just as alluring areas of conflict that often come about when trying to achieve authentic communication with moving image, authenticity in image films or authentic product videos. [...]

The phenomenon of invisible cuts in film and video

Invisible cuts are no secret. They are not only implemented in big Hollywood productions, but are also THE standard in professional and effect-oriented film and video production. Invisible cuts are called invisible, because even though they are clearly visible and recognisable for both the eye and the brain (in contrast to hidden cuts), they do however go by unperceived by the viewer. In this article Videothink shows how invisible cuts work and how an invisible cut can be successfully implemented for communication in film and video. [...]

Calculation after calculation: Budgeting in film production

The saying so often repeated in football, can be applied to the realm of communication with film and video too: After the film is before the film. As soon as a film is entrusted to its audience and the public, it doesn’t mean the job of a producer or production manager is done. That’s the real moment of truth. Not only when it comes to viewer ratings, but also in terms of numbers and the all important calculation. [...]

The competence to recognise incompetence in film and video

There are no less than 1'354'000 businesses floating around the Internet today that profess themselves to be professional film and video production companies – and that’s in Europe alone. So how can you be sure to find the best possible competence partner for your image film or web video? Here’s a few tried and tested tips and tricks, based on the author’s 23 years of experience in communication and film and video. [...]

Audiovisual Trends for 2017 and what the Good Fairy has to do with it

At this time of year, as sure a thing as the yearly winter flu virus that sweeps across the country, is the fact that many a wise guy will peruse the tea leaves in his tea cup and boldly predict the hot trends that promise to shake the world of communication with film and video this year. And 2017 is no different. Although once these stupidities are propagated they seem to catch on, repeating them doesn’t make you any wiser. [...]

Cheap lies in film and video production: Top 10

In the film world there’s always the inevitable string of excuses and white lies that pop up along the way. Videothink has compiled a list of the Top 10 cheap excuses that you’re bound to be familiar with if you have experience working on a film or video production. [...]
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