This article provides a practical checklist and guide for the correct and professional – and consequently effective – use of voice-off and off-commentary. It is directed at both advert, image films and webvideo creators and at those who commission audiovisual productions for marketing and communication.
There are numerous ways and possibilities of conceiving a film or video and of putting it in writing, be it for coordination or exposure. Whether an advertising film with a director’s interpretation (also known as DI) and a storyboard, or a synopsis, treatment, story outline, or simply a written document entitled “Concept”, every film script has a common denominator: 15 questions that define the final outcome of the work in progress.
The fact that many films and videos often don’t survive online for longer than a few seconds isn’t always down to just their content. It also depends on the form and intrinsic structure of the webvideo. In this article we will show you how to think, film and edit videos that are guaranteed to exceed that 3-second online life span.
One of the single biggest problems in communication is the illusion that communication has taken place. In this article, Videothink presents two practical proven recipes to communicate clearly and simply, which help to improve the quality of communication.
Since his identity was made public in the New York Times last week, his name is now not only known to the secret services, but to the entire American and German public. An interview conducted with Sarfo in English, inside the high-security prison in Bremen, made it into the international press when his connections with the Islamic State’s Secret Service in Syria came to light.
The organization responsible for attacks and known as Emni in Arabic had planned for the self-proclaimed holy warrior from Bremen to be sent back to his homeland after training, to serve as a sleeper agent. They no longer needed Europeans in Syria, instead future assassins in Germany. Only in passing were the videos mentioned in the media.
Those hammering answers such as these into their computer keyboard not only hinder the knowledgeable person from gaining an insight into the reality of current trends in moving image communication, but also only permit conclusions about their own lack of expertise:
As opposed to a photograph (at least before Photoshop existed), this link, incurred during editing video and film, offers hardly controllable options of manipulation.
Editing as a formal principle is not only met (excessively) within the realms of art and experimental films. Alternating with further editing principles, the formally influenced cut can be found in almost all films and videos: