October 2015

Why situations are not stories!

It is not the beginning and the end but rather the before and after and all other things that happen in between that give the story in a sponsored film its value [...]

How many cameras can it be then for a leadership video?

Depending on the type of message that is supposed to be transmitted, before the decision about how many cameras will be used to shoot a management interview or a CEO-Statement it makes a lot of sense to clarify some important questions with one's film agency or production partner. [...]

Image films are no chewing gum for the eyes!

Films per se cannot work without viewpoints and perspectives. It is all the more astonishing that customers and film productions again and again forget to define this perspective right at the briefing stage and properly unfold it on the basis of the story and genre. videothink blog shows a solution to this problem [...]