April 2016

Commercial for an app

Four objectives are defined at the time of order assignment: The product itself, the App, is still in its early preparatory stage of development. The App’s testing stages and the time of its go-live cannot be determined at the start of the project. Various teams and different hierarchies have to be involved in the project on the client’s side. Announcements and rumours in Internet forums state that the technical specifications will be modified by the respective providers on all important download platforms, which may possibly also affect the optional integration of moving image elements. [...]

Why Films Are the Better Videos Nowadays!

Before the start of the new millennium, it was common to call high-quality films "Films" and more simply produced films as "videos". Later, the use of the terms became obsolete. Video and film were suddenly the same. Now, Film and Video have again started to drift apart again. [...]

Employee motivation using film

A highly specialised manufacturer of skin grafting products wants to increase the motivation of his employees in order to increase his global sales targets. This objective includes the development and production of videos, which can be applied during internal events, for additional training and on the Intranet. Ideally, the films not only reflect the pioneer spirit of the company (and of its employees) but also provide a voice for the patients. [...]

Colour psychology in sponsored films and videos

It’s not without reason that colours and film have something important in common: neither can exist without light. Research on perception and psychology proves that the impact of colour in a film is much more than a physical niche phenomenon. The knowledge that the colouration of a film is much more than a question of fashion or personal taste is lacking. [...]