May 2016

Camera movement in film and video (Part 1)

Camera movement is a fundamental characteristic of the medium film. Nonetheless, a high degree of uncertainty frequently prevails as to how and when movement in communication with moving images should be applied, particularly in the image film and product videos or online videos. Videothink sheds light on the topic of movement in films and the film-related means of expression from diverse perspectives in a four-part series: [...]

Film cutting is dead. Long live assembly! (Part 2)

The remarkably quick artistic development of film can be traced back to the 19th century, and not just for the aspect of storytelling. Assembly itself also obtained its early constitutive capacity from this period: The literary realism of Flaubert, who used his words to force metaphorical significance out of insignificant detail, can also be referenced to film assembly. The same applies to the musical work of Beethoven, who created new emotional ranges by energetically extending, shortening and transforming rhythmic and orchestral structures. [...]

Film cutting is dead. Long live assembly! (Part 1)

Films are not nailed together with a hammer but are intelligently assembled or artistically joined instead. The power and potential of film editing lies in its assembly. It is therefore not surprising that many filmmakers deliberately do not speak of cutting but rather of assembling or editing. [...]

Winning a new customer segment addressing »Generation Y«

A company specialised in leasing of services wants to significantly increase its share of customers from the age group of people born between 1980 and 1999. At the same time, the company wants to become sustainably positioned in this target group. Simultaneously, prejudices and clichés regarding the segment as a whole are to be actively and openly addressed. [...]

How much does a video cost?

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. [...]