July 2016

Editing films and videos correctly (1/4)

This four-part article summer series on the trade of editing begins with the most important principles of film cutting. Film cutting can be hard like an unexpected slap in the face or soft like a loving look. It can change time and be a complete contrast to movement in front of the camera. The cut can guide the eye or hinder us from seeing something. Therefore, editing films and videos is more than a mere trade, it “additionally” incorporates the potential of a form of art. [...]

The truth about 360° video: Trends and examples

This article about 360° videos presents selected examples of videos and explains why 360° documentation is particularly suitable for the genre.360° Videos are perfect whenever they are allowed to mirror their strengths and do not have to expose their weaknesses. The first part of this article series discussed the contextual function of 360° videos. The second part emphasised the question as to the significance of 360° video for the storytelling aspect and where and when a 360° image film or 360° video make sense. This final, third article presents selected examples and trends. [...]

Visual storytelling trends

The summer holidays are frequently followed by planning the budget for 2017. A sufficient reason for determining the summer’s stocktaking when it comes to trends, recommendations and best practices.At the end of last year, it seemed clear which Visual Storytelling Trends would dominate communication with film and video in the future. Six months ago, the list of buzzwords was headed by virtual reality, 360° videos, immersive journalism, Wearable Computing and dynamic storytelling, all of which are finally and invariably poised to make their breakthrough and all of these megatrends seemingly as near as Brexit seemed far. And today? [...]

360 film: Function and effect

What are 360° videos really able to do for marketing and communication in film and video? When does the production of this type of video make sense? What application are 360° films suitable for? What must be taken into consideration so that 360° videos are best able to unfold their effect? From a technical perspective, the Internet provides numerous tips and tricks regarding the function and production of 360° videos. This three-part article series therefore focusses on the nature, the contents and the effect of 360° films. [...]