September 2016

Off-Voice and Off-Commentary: What you need to know

Off-commentary is easy to listen to, but surprisingly difficult to write. It’s like kissing: You only know how it’s done, once you’ve tried it. This article is a practical checklist and a guide for the correct and professional use of off-voice and off-commentary. [...]

15 points every good film script should contain

There are numerous ways and possibilities of conceiving a film or video and of putting it in writing, be it for coordination or exposure. Whether an advertising film with a director’s interpretation (also known as DI) and a storyboard, or a synopsis, treatment, story outline, or simply a written document entitled “Concept”, every film script has a common denominator: 15 questions that define the final outcome of the work in progress. [...]

Webvideo: How to ensure it has a longer than 3-second lifespan

The fact that many films and videos often don’t survive online for longer than a few seconds isn’t always down to just their content. It also depends on the form and inherent structure of the webvideo. In this article we will show you how to think, film and edit videos that are guaranteed to surpass that 3-second online life span. [...]

How To Communicate Effectively, Clearly and Simply

It is not important what is communicated. But what is understood. One of the single biggest problems in communication is the illusion that communication has taken place. Videothink presents checklists for film and video to communicate clearly and simply: Martin Epplers "C.L.E.A.R. formula" and the not less interesting and helping "Core statement principle". [...]