Videothink sheds light on the topic of movement in films in a four-part series. The series culminates with five rules for camera movement which explain the criteria according to which movement should be used in moving image communication. No systematic, scientific measures are provided for the assessment of camera movement. However, it is agreed that 5 rules apply for camera movement for professional film-makers. […]
What are 360° videos really able to do for marketing and communication in film and video? When does the production of this type of video make sense? What application are 360° films suitable for? What must be taken into consideration so that 360° videos are best able to unfold their effect?
From a technical perspective, the Internet provides numerous tips and tricks regarding the function and production of 360° videos. This three-part article series therefore focusses on the nature, the contents and the effect of 360° films. […]
Part 1 of this article series has illuminated the characteristics and functionalities of 360° films. Part 2 examines the questions about when 360° videos make sense, how and where a 360° video should be applied and the significance of the all-round image for the storytelling aspect. […]
In 2016 the following topics will become more important: video formats for mobile devices, dynamic storytelling, authenticity, virtual reality, genre and wearable computing. The significance of film and video on digital channels, mobile devices and tablets will continue to increase dramatically. Visual communication is demoting online, text-based platforms more and more to the lower ranks. Moving image communications combine the swiftly increasing amount of information with relevance and emotions like no other medium. […]
At the current level of research and knowledge, virtual reality has to master three major challenges before it can become a mega trend. Like all big challenges, these three obstacles may at first glance seem banal. The developers of Oculus and other leading innovators in the VR sector see that differently. They are fighting with 3 big challenges. […]
This article about 360° videos presents selected examples of videos and explains why 360° documentation is particularly suitable for the genre.
360° Videos are perfect whenever they are allowed to mirror their strengths and do not have to expose their weaknesses. The first part of this article series discussed the contextual function of 360° videos. The second part emphasised the question as to the significance of 360° video for the storytelling aspect and where and when a 360° image film or 360° video make sense. This final, third article presents selected examples and trends. […]
The summer holidays are frequently followed by planning the budget for 2017. A sufficient reason for determining the summer’s stocktaking when it comes to trends, recommendations and best practices.
At the end of last year, it seemed clear which Visual Storytelling Trends would dominate communication with film and video in the future. Six months ago, the list of buzzwords was headed by virtual reality, 360° videos, immersive journalism, Wearable Computing and dynamic storytelling, all of which are finally and invariably poised to make their breakthrough and all of these megatrends seemingly as near as Brexit seemed far. And today? […]
Camera movement is a fundamental characteristic of the medium film. Nonetheless, a high degree of uncertainty frequently prevails as to how and when movement in communication with moving images should be applied, particularly in the image film and product videos or online videos. Videothink sheds light on the topic of movement in films and the film-related means of expression from diverse perspectives in a four-part series: […]