Marketing Communications using Film & Video

Author: Videothink team (Page 1 of 4)

Calculation after calculation Budgeting in film production
Film budget: Part 3 of 3

Calculation after calculation: Budgeting in film production

The saying so often repeated in football, can be applied here in the realm of communication with film and video too: After the film is before the film. As soon as a film is entrusted to its audience and the public, it doesn’t mean the job of a producer or production manager is done. That’s the real moment of truth. Not only when it comes to viewer ratings (or reproductions online), but also in terms of numbers and the all important calculation.

The success of a film or video depends on three things: Know-how, experience and talent. And that doesn’t just apply to the creative aspects of video production, but also to the organisational and logistical facets. Films are projects and have to succeed in terms of effect, but also comply with other parameters, such as quality, deadlines and numbers.

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Budget Numbers Calculation scheme for Film und Video (with example)
Film Budget: Part 2 of 3

Budget Numbers: Calculation scheme for Film und Video (with example)

A job well calculated is a job half done. In this article Videothink presents a calculation plan for moving image productions and explains in this second instalment of the article series on calculation for film and video further important basics when it comes to the all-important numbers behind a film or video.

A film budget is much like a blueprint for what you intend to create. The film producer Ruth Waldburger of Vega Film once explained in an interview that for her the film calculation – besides the script – is the most important basis for a successful feature film. Her reasoning: Calculation establishes which tools, team and how much time the filmmaker can dedicate to each step in the filmmaking process. In this regard, the way the numbers add up has an effect on every decisive step of the creation process.

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Film budget: Part 1 of 3

Budget: Calculation before costing in film und video

The Greek word parameter describes a special group of variables in an equation. In film and video the solving of that equation leads to the desired end result. The variables along the way are for example the budget, the quality or the deadlines. When calculating the cost of a film project, the way in which these variables or parameters are dealt with determines the success of the project.

Parameters in the film business not only influence the end result, but also each other. Much like buoyancy and gravity maintain a plane in the air, parameters ensure a project remains in the right balance. Key figures and parameters are two different kettles of fish. While key figures is a term for a fixed value, parameters are flexible. Which in turn makes them all the more special and valuable.

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Hot Trends for 2017 … – and what the Good Fairy has to do with it
The Hottie and the Nottie

Hot Trends for 2017 … – and what the Good Fairy has to do with it

At this time of year, as sure a thing as the yearly winter flu virus that sweeps across the country is the fact that many a wise guy will peruse the tea leaves in his tea cup and boldly predict the hot trends that promise to shake the world of communication with film and video this year. And 2017 is no different.

Even though once these stupidities are propagated they seem to catch on, repeating them doesn’t make you any wiser. So as we welcome 2017, Videothink – unlike previous years – will refrain from making its own predictions. Instead of creating a list of trends in visual storytelling, we’ve decided to share with you what should be more aptly titled a wish list, we secretly hope our Good Fairy could grant us.

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One way or another

The Right Decision: 7 Strategies for Film and Video and beyond

Decisions have a great impact on our existence. In both our private and professional lives we continuously face – whether we like it or not – a multitude of options that force us to decide one way or another. Videothink presents 7 simple, scientifically proven, tried and tested strategies for decision making.

Making the right decision is an essential part of the way we define ourselves and a key factor of what makes us individuals. For most people, making a decision means weighing up reason and emotions or to the contrary giving precedence to either the mind or the heart.

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The ABC of moving image creation

Basics: Why every film has four lives and not just the one!

Cats have nine lives. A film has four. Videothink explains the basics of how a film comes into being in the intersection between art, craft and equivalence of effect for filmmaker and marketing and communications with film and video.

Old timers in the film business know it. Films are easy to watch because they are everything but easy to make. And the clever ones among them also know that a film or a video doesn’t have just one sole existence, but four. They seize these inherent basics of the craft of filmmaking and turn them into an opportunity.

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A Guide to Narration and Off-Commentary in Film and Video
The Dos and Don'ts of Voice-Off

A Guide to Narration and Off-Commentary in Film and Video

Narration or off-commentary – the voice off-screen that accompanies the images – comes together to create a unity in film and video. That is why it is an essential aspect of the overall conception in moving image communication and should already be planned and thought out in a project’s scripting stages.

The final version of the off-commentary however only really begins to take shape after filming in the editing suite. One of the basic principles of off-commentary is to make sure the text doesn’t simply describe the image but instead complements or adds to the visual information.

During filming the camera’s main objective is to determine how to convey the message on a purely visual level. For the camera, the filmed subject should be the main source of information. With the off-commentary it’s a different story:

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Stars in front of the camera: Rules on how to be photogenic
Picture Perfect

Stars in front of the camera: Rules on how to be photogenic

Not everyone and everything looks as attractive through a camera lens as stars and celebrities do. Those who are fortunate enough to have a camera-friendly appearance are described as photogenic. However: Some of us might be blessed with a natural attractiveness which seems to escape the camera lens, making us look a little less than fetching in photos, on film or video. This article explains why.

As the saying goes, the camera never lies. However, that being said, there is the odd inconspicuous-looking person who really shines through a lens. The camera works its magic on these people,  transforming them into stars and enchantingly charismatic personalities. Cameramen talk about how the camera loves an actor or actress, meaning they have the gift of being photogenic.

In film and video, as well as in photography, there are a series of tried and tested rules and tricks that can have a positive influence on the people or objects a camera is pointed at:

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