Articles by Videothink team

About Videothink team
Articles by the Videothink team are collaboratively-written by more than one member of the videothink publishing team.

Why Films Are the Better Videos Nowadays!

Before the start of the new millennium, it was common to call high-quality films "Films" and more simply produced films as "videos". Later, the use of the terms became obsolete. Video and film were suddenly the same. Now, Film and Video have again started to drift apart again. [...]

The ABC of Project Work in Film and Video: Not sexy. But essential.

The French film pioneer Abel Gance (1889-1981) is said to have stated that the task of every filmmaker is placing a sun into every image. However, a director can only achieve this when he is able to rely on organisational support. Filmmaking is team work. And, frequently, a logistical nightmare. Not only image and product films, but even web videos are surprisingly often subject to prototype character. Commissioned films share this property with feature films. [...]

Leadership videos from A-Z, Part 3: Most Important Types, Recommendations included

The CEO leaves the audiovisual interpretation of their image in someone else’s hands. That’s where their self-image and public image may collide. For those collisions to work in your favour, the development of the CEO video’s format has to be approached systematically. Part 3 of this Videothink article series on leadership videos explains the pros and cons to the different approaches of CEO videos. [...]

Leadership Videos from A-Z, Part 2: Preparation and Filming

What should you keep an eye on when planning and filming a successful CEO video? Which components make up a film budget? This second part of the Videothink article series about leadership videos provides you with an idea of production timeframes and what’s important when it comes to developing content and the filming process itself. [...]

Leadership Videos from A-Z, Part 1: Cost, Approach and Conception

Communication experts know this - just as well as anyone on the executive echelons of a company: Communication skills and leadership skills go hand in hand. Videos have become indispensable in the world of corporate communication and most companies sooner or later decide to raise the stakes with leadership videos. It comes with both opportunities and risks. Videothink In this exclusive four-part series – written by professionals for professionals - explains what to keep an eye on when it comes to leadership communication with video. [...]

Calculation after calculation: Budgeting in film production

The saying so often repeated in football, can be applied to the realm of communication with film and video too: After the film is before the film. As soon as a film is entrusted to its audience and the public, it doesn’t mean the job of a producer or production manager is done. That’s the real moment of truth. Not only when it comes to viewer ratings, but also in terms of numbers and the all important calculation. [...]

Audiovisual Trends for 2017 and what the Good Fairy has to do with it

At this time of year, as sure a thing as the yearly winter flu virus that sweeps across the country, is the fact that many a wise guy will peruse the tea leaves in his tea cup and boldly predict the hot trends that promise to shake the world of communication with film and video this year. And 2017 is no different. Although once these stupidities are propagated they seem to catch on, repeating them doesn’t make you any wiser. [...]

Basics: Why every film has four lives and not just the one!

Pre-production can been done half-heartedly and shooting can either run smoothly or be a complete nightmare. From a production perspective there are many dangers that lurk in the creation of a film. It gets crucial or hazardous (but therefore all the more interesting!) in a different way, if you scrutinise the making of a film not from a production viewpoint, but instead from a perspective with the eventual effect in mind. In this case four single steps can be determined that can present the odd challenging hurdle or in extreme cases cut a film’s life short. It is essential for a filmmaker or commissioning client to keep these indispensable steps in mind. [...]
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