Articles by Kristian Widmer

About Kristian Widmer
Kristian Widmer (49) is Executive Producer and CEO of Condor Films Ltd. He has been advising customers on film and video for 23 years.

Checklist: Storytelling in Sponsored Films and Videos (Part 2)

Once the decision to tell a “real” story has been made, the creative struggle starts when working on the script. This contribution names the 10 most important items for successful storytelling in a commissioned film. They both help to improve the narrative quality and to support the evaluation of the appropriate agency. [...]

Image films are no chewing gum for the eyes!

Films per se cannot work without viewpoints and perspectives. It is all the more astonishing that customers and film productions again and again forget to define this perspective right at the briefing stage and properly unfold it on the basis of the story and genre. videothink blog shows a solution to this problem [...]

Cinemagraph: discrete musclemen on the move!

The triumph and the power of cinemagraphs is based on the fact that they are not perceived as a blatant advertising means. Videothink explains why cinemagraphs appear pleasantly calming in the digital cry for attention and sometimes develop an almost hypnotic effect. [...]

Authenticity: Why good films should shine and even hurt a little

How to best deal with the areas of conflict that arise when striving for authenticity in image film or authentic product films. In this articles, Videothink shines a light on the complex, but just as alluring areas of conflict that often come about when trying to achieve authentic communication with moving image, authenticity in image films or authentic product videos. [...]

The phenomenon of invisible cuts in film and video

Invisible cuts are no secret. They are not only implemented in big Hollywood productions, but are also THE standard in professional and effect-oriented film and video production. Invisible cuts are called invisible, because even though they are clearly visible and recognisable for both the eye and the brain (in contrast to hidden cuts), they do however go by unperceived by the viewer. In this article Videothink shows how invisible cuts work and how an invisible cut can be successfully implemented for communication in film and video. [...]

The competence to recognise incompetence in film and video

There are no less than 1'354'000 businesses floating around the Internet today that profess themselves to be professional film and video production companies – and that’s in Europe alone. So how can you be sure to find the best possible competence partner for your image film or web video? Here’s a few tried and tested tips and tricks, based on the author’s 23 years of experience in communication and film and video. [...]

Communications with Film and Video: What a producer won’t tell you

Before a surgeon operates on his patient, he’s legally obliged to inform his subject of the potential risks. It’s different when it comes to film producers and video makers. The gap in knowledge here between those who provide and those who contract a service is in fact often times equally as vast as between a doctor and a patient. But when it comes to who says what to whom, when and how in film production, there are no set rules in the realm of the moving image. 10 things a producer would never tell you. [...]

Video Production: Why Your Client Needs to Make Only One Decision

There are only three ways in which a video or film project can be conceptualised: A film can be created in the form of a „filmic register“, it can be „made into film“ or „fictionalised“. The end result differs greatly in each of these processes. That is why for the client - the decision of which of these three forms applies to the film project they commission - should stand in the forefront. [...]

Why subjective perception in film and video really matters

Films and videos are filmed by cameras or generated on computers. Either way, it’s always about working with image sections. The term image section already says it all: with a detail, or a part of the whole. With that and that alone, films and videos already have a perspective, whether intentional or not. Just like photographs, a film or video is not and never able to reveal objective reality. [...]

The truth about 360° video: Trends and examples

This article about 360° videos presents selected examples of videos and explains why 360° documentation is particularly suitable for the genre.360° Videos are perfect whenever they are allowed to mirror their strengths and do not have to expose their weaknesses. The first part of this article series discussed the contextual function of 360° videos. The second part emphasised the question as to the significance of 360° video for the storytelling aspect and where and when a 360° image film or 360° video make sense. This final, third article presents selected examples and trends. [...]

Visual storytelling trends

The summer holidays are frequently followed by planning the budget for 2017. A sufficient reason for determining the summer’s stocktaking when it comes to trends, recommendations and best practices.At the end of last year, it seemed clear which Visual Storytelling Trends would dominate communication with film and video in the future. Six months ago, the list of buzzwords was headed by virtual reality, 360° videos, immersive journalism, Wearable Computing and dynamic storytelling, all of which are finally and invariably poised to make their breakthrough and all of these megatrends seemingly as near as Brexit seemed far. And today? [...]
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