There are no less than 1’354’000 businesses floating around the Internet today that profess themselves to be professional film and video production companies – and that’s in Europe alone. So how can you be sure to find the best possible competence partner for your image film or web video? Here’s a few tried and tested tips and tricks, based on the author’s 23 years of experience in communication and film and video.
The first step, when sizing up a production company, is to get a good look at the work they’ve done to date (Showreel), as well as researching their background and reputation in the business. If they pass the first elimination round – once you’ve talked numbers and weighed up cost estimates – and you get to meet the possible candidates in person, that’s when things get a bit more challenging for the client. Not because these introductory meetings could be awkward, but because many producers are extraordinarily nice people, with great communication competence and of course, blinding charisma. This has its reasons. “The ability to sell” is part