Articles by Santa Claus

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January 12, 2016 8

6 important trends for storytelling in 2016

In 2016 the following topics will become more important: video formats for mobile devices, dynamic storytelling, authenticity, virtual reality, genre and wearable computing. The significance of film and video on digital channels, mobile devices and tablets will continue to increase dramatically. Visual communication is demoting online, text-based platforms more and more to the lower ranks. Moving image communications combine the swiftly increasing amount of information with relevance and emotions like no other medium. [...]

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May 10, 2016 0

Winning a new customer segment addressing »Generation Y«

A company specialised in leasing of services wants to significantly increase its share of customers from the age group of people born between 1980 and 1999. At the same time, the company wants to become sustainably positioned in this target group. Simultaneously, prejudices and clichés regarding the segment as a whole are to be actively and openly addressed. [...]