Marketing Communications using Film & Video

Category: Case Study

Excuses, excuses, excuses...

Cheap lies in film and video production: Top 10

They’re the ghost drivers on any film production: Cheap lies that inevitably come charging towards you like the multi-axis super trucks tend to do in action-packed blockbusters, at the most foolish of moments.

Born dim-witted and no progress to date? If that is the case and you’re not starring as Jim Carrey in “Dumb and dumber”, it’s probably in your best interest to avoid a career in film business. Stupid mistakes and excuses in film production should ideally be as rare as hen’s teeth. While well-established, mega industries like Hollywood rightly so speak of a film industry, film making on this side of the pond often depends on who you know and is driven by a “learning by doing” approach.

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Making films means making decisions
The truth doesn’t lie in the middle

Making films means making decisions

Making films is in fashion. To mark Videothink Blog’s one-year anniversary, we’ve decided to calculate the hind legs off a donkey. We wanted to find out how many decisions have to be taken when making films and we weren’t half surprised by our findings.

There’s only one thing in life that’s truly important and that determines all else: The ability to ask the right questions. And finding the right questions, that’s a tough one: They can only be asked, when distinctions have been made beforehand. Apples are different to pears. Equal things have to be viewed as equal, unequal things, as unequal. When it comes to film, this is almost impossible. We tried it anyway.

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filmpuls-fallstudie-app-bewerben
Case study

Winning a new customer segment addressing »Generation Y«

A company specialised in leasing of services wants to significantly increase its share of customers from the age group of people born between 1980 and 1999. At the same time, the company wants to become sustainably positioned in this target group. Simultaneously, prejudices and clichés regarding the segment as a whole are to be actively and openly addressed. Video and Social Media were established as ideal means of communication. Implementation follows without prior tender after a preliminary discussion with the Condor film agency.

In order to comply with the client’s corporate policy, business units and products were anonymised. However, the following case study is based on a real order. 

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filmpuls-fallstudie-app-bewerben
Case study

Commercial for an app

In following the specifications of its parent company, the subsidiary of an internationally active financial service provider has initiated the radical simplification of all contact points with its local customers. Instead of forms and telephone calls, the majority of future customer contacts are to follow via an uncomplicated App.

The following case study is based on a real order. In order to comply with the client’s corporate policy, business units and products were anonymised.

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Motivation: a Case Study
Case Study

Employee motivation using film

A highly specialised manufacturer of skin grafting products wants to increase the motivation of his employees in order to increase his global sales targets. This objective includes the development and production of videos, which can be applied during internal events, for additional training and on the Intranet. Ideally, the films not only reflect the pioneer spirit of the company (and of its employees) but also provide a voice for the patients.

The following case study is based on a real assignment. Business units and products were anonymised in order to comply with the customer’s corporate policy.

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