The saying so often repeated in football, can be applied here in the realm of communication with film and video too: After the film is before the film. As soon as a film is entrusted to its audience and the public, it doesn’t mean the job of a producer or production manager is done. That’s the real moment of truth. Not only when it comes to viewer ratings (or reproductions online), but also in terms of numbers and the all important calculation.
The success of a film or video depends on three things: Know-how, experience and talent. And that doesn’t just apply to the creative aspects of video production, but also to the organisational and logistical facets. Films are projects and have to succeed in terms of effect, but also comply with other parameters, such as quality, deadlines and numbers.