Know-how

Storytelling in sponsored films (Part 1)

Sponsored films time and again decide to tell a story. This four-part series will shed light on the most important motivating factors and decision-making points underlying this decision. Part 1 explains when storytelling should be applied. [...]

How much does a video cost?

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. [...]

The perfect film and video briefing

This checklist is an exclusive compilation of documents from the advanced training workshop entitled "The Perfect Briefing" for clients of Condor Films AG. It cannot be taken to be universally applicable. Depending on the size, type and complexity of the planned film or video project, customised changes and adaptations may be required. For image films, product films, web videos and other moving image communication products for marketing purposes, formulating the initial situation and the task correctly and comprehensively is an important basis for successful collaboration with film production companies. [...]

Checklist: Storytelling in Sponsored Films and Videos (Part 2)

Once the decision to tell a “real” story has been made, the creative struggle starts when working on the script. This contribution names the 10 most important items for successful storytelling in a commissioned film. They both help to improve the narrative quality and to support the evaluation of the appropriate agency. [...]

The image film which served as a product video

Admittedly, how you name a film does honestly not make a sponsored film better nor does the title disturb the audience. The crux of the matter is what the producer deduces from the term based on the film title when the project request is submitted and collaboration commences. [...]

The ABC of Project Work in Film and Video: Not sexy. But essential.

The French film pioneer Abel Gance (1889-1981) is said to have stated that the task of every filmmaker is placing a sun into every image. However, a director can only achieve this when he is able to rely on organisational support. Filmmaking is team work. And, frequently, a logistical nightmare. Not only image and product films, but even web videos are surprisingly often subject to prototype character. Commissioned films share this property with feature films. [...]

Voodoo Accounting vs. True-Cost Prizing (Part 2)

The price for a marketing campaign with moving images is of course simple to find in the total calculation. But it becomes more difficult if a budget is understood not just as a necessary evil and simple costing factor, but rather as a blueprint for a film - and you, the client, want to take a look behind the scenes. We have taken it upon us to put together some brief instructions for beginners about calculating costs for film and video: [...]

Leadership videos from A-Z, Part 3: Most Important Types, Recommendations included

The CEO leaves the audiovisual interpretation of their image in someone else’s hands. That’s where their self-image and public image may collide. For those collisions to work in your favour, the development of the CEO video’s format has to be approached systematically. Part 3 of this Videothink article series on leadership videos explains the pros and cons to the different approaches of CEO videos. [...]
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