Opinion

Why Films Are the Better Videos Nowadays!

Before the start of the new millennium, it was common to call high-quality films "Films" and more simply produced films as "videos". Later, the use of the terms became obsolete. Video and film were suddenly the same. Now, Film and Video have again started to drift apart again. [...]

Trends Audiovisual Storytelling in 2016: Six Important Observations

In 2016 the following topics will become more important: video formats for mobile devices, dynamic storytelling, authenticity, virtual reality, genre and wearable computing. The significance of film and video on digital channels, mobile devices and tablets will continue to increase dramatically. Visual communication is demoting online, text-based platforms more and more to the lower ranks. Moving image communications combine the swiftly increasing amount of information with relevance and emotions like no other medium. [...]

Virtual Reality: Storytelling between fantasy and reality

At the current level of research and knowledge, virtual reality has to master three major challenges before it can become a mega trend. Like all big challenges, these three obstacles may at first glance seem banal. The developers of Oculus and other leading innovators in the VR sector see that differently. They are fighting with 3 big challenges. [...]

Colour psychology in sponsored films and videos

It’s not without reason that colours and film have something important in common: neither can exist without light. Research on perception and psychology proves that the impact of colour in a film is much more than a physical niche phenomenon. The knowledge that the colouration of a film is much more than a question of fashion or personal taste is lacking. [...]

Image films are no chewing gum for the eyes!

Films per se cannot work without viewpoints and perspectives. It is all the more astonishing that customers and film productions again and again forget to define this perspective right at the briefing stage and properly unfold it on the basis of the story and genre. videothink blog shows a solution to this problem [...]

Authenticity: Why good films should shine and even hurt a little

How to best deal with the areas of conflict that arise when striving for authenticity in image film or authentic product films. In this articles, Videothink shines a light on the complex, but just as alluring areas of conflict that often come about when trying to achieve authentic communication with moving image, authenticity in image films or authentic product videos. [...]

Audiovisual Trends for 2017 and what the Good Fairy has to do with it

At this time of year, as sure a thing as the yearly winter flu virus that sweeps across the country, is the fact that many a wise guy will peruse the tea leaves in his tea cup and boldly predict the hot trends that promise to shake the world of communication with film and video this year. And 2017 is no different. Although once these stupidities are propagated they seem to catch on, repeating them doesn’t make you any wiser. [...]

Communications with Film and Video: What a producer won’t tell you

Before a surgeon operates on his patient, he’s legally obliged to inform his subject of the potential risks. It’s different when it comes to film producers and video makers. The gap in knowledge here between those who provide and those who contract a service is in fact often times equally as vast as between a doctor and a patient. But when it comes to who says what to whom, when and how in film production, there are no set rules in the realm of the moving image. 10 things a producer would never tell you. [...]

Video Production: Why Your Client Needs to Make Only One Decision

There are only three ways in which a video or film project can be conceptualised: A film can be created in the form of a „filmic register“, it can be „made into film“ or „fictionalised“. The end result differs greatly in each of these processes. That is why for the client - the decision of which of these three forms applies to the film project they commission - should stand in the forefront. [...]

Visual storytelling trends

The summer holidays are frequently followed by planning the budget for 2017. A sufficient reason for determining the summer’s stocktaking when it comes to trends, recommendations and best practices.At the end of last year, it seemed clear which Visual Storytelling Trends would dominate communication with film and video in the future. Six months ago, the list of buzzwords was headed by virtual reality, 360° videos, immersive journalism, Wearable Computing and dynamic storytelling, all of which are finally and invariably poised to make their breakthrough and all of these megatrends seemingly as near as Brexit seemed far. And today? [...]

Film cutting is dead. Long live assembly! (Part 1)

Films are not nailed together with a hammer but are intelligently assembled or artistically joined instead. The power and potential of film editing lies in its assembly. It is therefore not surprising that many filmmakers deliberately do not speak of cutting but rather of assembling or editing. [...]

Image recognition will revolutionise videos!

It’s simply a question of time until computers will be able to automatically produce films and videos. With sufficient capacity, that which works for a single image will also work for 30 images (frames) per second. Today, feature films are already being animated on computers without a one single, genuine day’s shooting. Video editing computers will be able to add one and one and generate the perfect material for the perfect film. Disney says that in 5 years, digitally animated images of people will look no different from the real thing. [...]