Marketing Communications using Film & Video

Category: Opinion (Page 1 of 2)

Hot Trends for 2017 … – and what the Good Fairy has to do with it
The Hottie and the Nottie

Hot Trends for 2017 … – and what the Good Fairy has to do with it

At this time of year, as sure a thing as the yearly winter flu virus that sweeps across the country is the fact that many a wise guy will peruse the tea leaves in his tea cup and boldly predict the hot trends that promise to shake the world of communication with film and video this year. And 2017 is no different.

Even though once these stupidities are propagated they seem to catch on, repeating them doesn’t make you any wiser. So as we welcome 2017, Videothink – unlike previous years – will refrain from making its own predictions. Instead of creating a list of trends in visual storytelling, we’ve decided to share with you what should be more aptly titled a wish list, we secretly hope our Good Fairy could grant us.

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Merry Christmas and a Happy New Year from Videothink
Best Wishes

Merry Christmas and a Happy New Year from Videothink

Wishing you a MERRY CHRISTMAS and a HAPPY NEW YEAR!

The next article on Videothink about “Making the right Decisions” will be published on the 4th January 2017. But before that we’d like to take the chance to wish you a all a Merry Christmas and a Happy New Year!

We look forward to seeing our readers again in the New Year.

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Communications with Film and Video: What a producer won’t tell you
Business as usual

Communications with Film and Video: What a producer won’t tell you

In communications and in any business relationship what is said is important. Often what is written is even more important. But what ends up being really crucial is that which is left unsaid. And it can’t always be read between the lines. This article lists 10 things, a producer will rarely – or at least not willingly – communicate to his client.

Before a surgeon operates on his patient, he’s legally obliged to inform his subject of the potential risks. It’s different when it comes to film producers and video makers. The gap in knowledge here between those who provide and those who contract a service is in fact often times equally as vast as between a doctor and a patient. But when it comes to who says what to whom, when and how in film production, there are no set rules in the realm of the moving image.

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Why simple, when you can make it complicated

As a video maker your client needs to make only one decision

Rumour has it that for a video maker, producers solve the problems they bring on themselves. Of course this isn’t true. It can often be the case however that a client talking to a self-proclaimed film expert is left feeling like the task of producing a video is nothing short of rocket science. I say: A client really only has to decide one thing when it comes to making a film or video. No more and no less.

Here are some basics for filmmakes: There are three ways in which a film project can be conceptualised: A video can be created in the form of a „filmic register“, it can be „made into film“ or „fictionalised“. The end result differs greatly in each of these processes. That is why, for the client – the decision of which of these three forms applies to the film project they commission – should stand in the forefront. This decision is not a super-hot topic, but should be a priority, because the success of the video then depends on choosing the relevant agency or production partner.

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Videos convinced him to become a terrorist, then a traitor
A deceiving scenario

Videos convinced him to become a terrorist, then a traitor

For 27-year-old Harry Sarfo from Germany, ISIS propaganda videos were part of what initially attracted him to join the terror group. But as he witnessed one of their propaganda videos being made, he realized it was not the scenario he had imagined and decided to desert.

Since his identity was made public in the New York Times last week, his name is now not only known to the secret services, but to the entire American and German public. An interview conducted with Sarfo in English, inside the high-security prison in Bremen, made it into the international press when his connections with the Islamic State’s Secret Service in Syria came to light.

The organization responsible for attacks and known as Emni in Arabic had planned for the self-proclaimed holy warrior from Bremen to be sent back to his homeland after training, to serve as a sleeper agent. They no longer needed Europeans in Syria, instead future assassins in Germany. Only in passing were the videos mentioned in the media.

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visual-storytelling-trends
Strategic stocktaking as of July 2016

Visual storytelling trends

At the end of last year, it seemed clear which visual storytelling trends would dominate communication with film and video in the future. Six months ago, the list of buzzwords was headed by virtual reality, 360 videos, immersive journalism, Wearable Computing and dynamic storytelling, all of which are finally and invariably poised to make their breakthrough and all of these megatrends seemingly as near as Brexit seemed far. And today?

The summer holidays are frequently followed by planning the budget for 2017. A sufficient reason for determining the summer’s stocktaking when it comes to trends, recommendations and best practices. As was the case during the last strategic stocktaking regarding the trends for visual storytelling, we have to once again distinguish between technical and content-related trends. And just as importantly: all comments are very welcome.

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Checklist for the Perfect Film and Video Briefing
Films must not be cut

Film cutting is dead. Long live assembly! (Part 1)

Film cutting is dead? According to Hitchcock, the duration of a feature film is defined by the capacity of the human bladder. The film or video is then cut to comply with the resulting limitation in length. If the cutter removes “a piece of film” from the beginning and the end, then the term cut is entirely appropriate for the procedure. However, the word is too simplistic, if not misleading, for everything else happening in the editing room.

Films are not nailed together with a hammer but are intelligently assembled or artistically joined instead. The power and potential of film editing lies in its assembly. It is therefore not surprising that many filmmakers deliberately do not speak of cutting but rather of assembling or editing. Films must not be cut but assembled instead.

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Why Films Are The Better Videos!
Back to the future

Why films are the better videos!

The word video is Latin and means: I see. The English term Film (or coating) stems from the time of the cinema’s founding years, when film negatives consisting of nitrocellulose could first be coated with a light-sensitive photo emulsion. Before the start of the new millennium, it was common to call high-quality films Films and more simply produced films as videos. This difference originated in technology.

For the first time in the history of film, the invention of the video represented a technical alternative to recording moving images on negative material, which then had to be developed in a laboratory.

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