Why subjective perception in film and video really matters
Know-how

Why subjective perception in film and video really matters

August 25, 2017 Kristian Widmer 0

Films and videos are filmed by cameras or generated on computers. Either way, it’s always about working with image sections. The term image section already says it all: with a detail, or a part of the whole. With that and that alone, films and videos already have a perspective, whether intentional or not. Just like photographs, a film or video is not and never able to reveal objective reality. […]

Movement in Film and Video
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Five rules for camera movement in film and video

August 8, 2017 Videothink Team 0

Videothink sheds light on the topic of movement in films in a four-part series. The series culminates with five rules for camera movement which explain the criteria according to which movement should be used in moving image communication. No systematic, scientific measures are provided for the assessment of camera movement. However, it is agreed that 5 rules apply for camera movement for professional film-makers. […]

Editing films and videos correctly (1/4)
Know-how

Editing films and videos correctly (1/4)

August 8, 2017 Videothink Team 5

This four-part article summer series on the trade of editing begins with the most important principles of film cutting. Film cutting can be hard like an unexpected slap in the face or soft like a loving look. It can change time and be a complete contrast to movement in front of the camera. The cut can guide the eye or hinder us from seeing something. Therefore, editing films and videos is more than a mere trade, it “additionally” incorporates the potential of a form of art. […]

360 Film Function and effect videothink
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360 film: the truth about function and effect (1/3)

August 1, 2017 Kristian Widmer 4

What are 360° videos really able to do for marketing and communication in film and video? When does the production of this type of video make sense? What application are 360° films suitable for? What must be taken into consideration so that 360° videos are best able to unfold their effect?
From a technical perspective, the Internet provides numerous tips and tricks regarding the function and production of 360° videos. This three-part article series therefore focusses on the nature, the contents and the effect of 360° films. […]

Optimising Storytelling with the CSI-Formula
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Optimising storytelling with the CSI-Formula

Juli 25, 2017 Kristian Widmer 1

What is the most important common ground between a feature film and a video produced on commission for customers? Impact! The viewer’s emotions and state of knowledge should be different at the end of the film than before “consuming” it. The integration of key messages in a film concept can be checked by the client. But what is a good story? […]

Storytelling in Sponsored Films
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Storytelling in sponsored films (Part 1)

Juli 18, 2017 Kristian Widmer 0

Sponsored films time and again decide to tell a story. This four-part series will shed light on the most important motivating factors and decision-making points underlying this decision. Part 1 explains when storytelling should be applied. […]

How Much Does A Film Or Video Cost?
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How much does a video cost?

Juni 13, 2017 Kristian Widmer 3

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. […]

Checklist for the Perfect Film and Video Briefing
Know-how

The perfect film and video briefing

This checklist is an exclusive compilation of documents from the advanced training workshop entitled „The Perfect Briefing“ for clients of Condor Films AG. It cannot be taken to be universally applicable. Depending on the size, type and complexity of the planned film or video project, customised changes and adaptations may be required. For image films, product films, web videos and other moving image communication products for marketing purposes, formulating the initial situation and the task correctly and comprehensively is an important basis for successful collaboration with film production companies. […]

Checklist Storytelling in Sponsored Films and Videos (Part 2)
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Checklist: Storytelling in Sponsored Films and Videos (Part 2)

Mai 16, 2017 Kristian Widmer 0

Once the decision to tell a “real” story has been made, the creative struggle starts when working on the script. This contribution names the 10 most important items for successful storytelling in a commissioned film. They both help to improve the narrative quality and to support the evaluation of the appropriate agency. […]