Storytelling between Fantasy and Reality
Opinion

Virtual Reality: Storytelling between fantasy and reality

Juni 20, 2017 Kristian Widmer 0

At the current level of research and knowledge, virtual reality has to master three major challenges before it can become a mega trend. Like all big challenges, these three obstacles may at first glance seem banal. The developers of Oculus and other leading innovators in the VR sector see that differently. They are fighting with 3 big challenges. […]

Trends Audiovisual Storytelling in 2016 Six Important Observations
Opinion

Trends Audiovisual Storytelling in 2016: Six Important Observations

Juni 20, 2017 Kristian Widmer 8

In 2016 the following topics will become more important: video formats for mobile devices, dynamic storytelling, authenticity, virtual reality, genre and wearable computing. The significance of film and video on digital channels, mobile devices and tablets will continue to increase dramatically. Visual communication is demoting online, text-based platforms more and more to the lower ranks. Moving image communications combine the swiftly increasing amount of information with relevance and emotions like no other medium. […]

How Much Does A Film Or Video Cost?
Know-how

How much does a video cost?

Juni 13, 2017 Kristian Widmer 3

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. […]

Kristian Widmer: »Taking risks would be highly unprofessional!«
Interview

»Taking risks would be highly unprofessional!«

Juni 6, 2017 Pascal Kohler 0

The newspaper Tageswoche has posed the question as to the significance action cams have for professional film production. videothink BLoG supplemented this interview on this topic with a professional producer at Condor Films, with an overview of the key data about the two currently most important action cams. […]

Checklist for the Perfect Film and Video Briefing
Know-how

The perfect film and video briefing

This checklist is an exclusive compilation of documents from the advanced training workshop entitled „The Perfect Briefing“ for clients of Condor Films AG. It cannot be taken to be universally applicable. Depending on the size, type and complexity of the planned film or video project, customised changes and adaptations may be required. For image films, product films, web videos and other moving image communication products for marketing purposes, formulating the initial situation and the task correctly and comprehensively is an important basis for successful collaboration with film production companies. […]

Color psychology in sponsored films
Opinion

Colour psychology in sponsored films and videos

Mai 30, 2017 Kristian Widmer 0

It’s not without reason that colours and film have something important in common: neither can exist without light. Research on perception and psychology proves that the impact of colour in a film is much more than a physical niche phenomenon. The knowledge that the colouration of a film is much more than a question of fashion or personal taste is lacking. […]

filmpuls-fallstudie-app-bewerben
Case Study

Commercial for an app

Four objectives are defined at the time of order assignment: The product itself, the App, is still in its early preparatory stage of development. The App’s testing stages and the time of its go-live cannot be determined at the start of the project. Various teams and different hierarchies have to be involved in the project on the client’s side. Announcements and rumours in Internet forums state that the technical specifications will be modified by the respective providers on all important download platforms, which may possibly also affect the optional integration of moving image elements. […]

Checklist Storytelling in Sponsored Films and Videos (Part 2)
Know-how

Checklist: Storytelling in Sponsored Films and Videos (Part 2)

Mai 16, 2017 Kristian Widmer 0

Once the decision to tell a “real” story has been made, the creative struggle starts when working on the script. This contribution names the 10 most important items for successful storytelling in a commissioned film. They both help to improve the narrative quality and to support the evaluation of the appropriate agency. […]

In Brand Films Ruthless Arbitrariness often Stifles what it Wishes to Express
Opinion

Image films are no chewing gum for the eyes!

Mai 16, 2017 Kristian Widmer 3

Films per se cannot work without viewpoints and perspectives. It is all the more astonishing that customers and film productions again and again forget to define this perspective right at the briefing stage and properly unfold it on the basis of the story and genre. videothink blog shows a solution to this problem […]