Voodoo Accounting vs. True-Cost Prizing (Part 2)
Know-how

Voodoo Accounting vs. True-Cost Prizing (Part 2)

Mai 2, 2017 Maurus Eugster 3

The price for a marketing campaign with moving images is of course simple to find in the total calculation. But it becomes more difficult if a budget is understood not just as a necessary evil and simple costing factor, but rather as a blueprint for a film – and you, the client, want to take a look behind the scenes. We have taken it upon us to put together some brief instructions for beginners about calculating costs for film and video: […]

The ABC of Project Work in Film and Video Not sexy. But essential.
Know-how

The ABC of Project Work in Film and Video: Not sexy. But essential.

Mai 2, 2017 Videothink Team 0

The French film pioneer Abel Gance (1889-1981) is said to have stated that the task of every filmmaker is placing a sun into every image. However, a director can only achieve this when he is able to rely on organisational support. Filmmaking is team work. And, frequently, a logistical nightmare. Not only image and product films, but even web videos are surprisingly often subject to prototype character. Commissioned films share this property with feature films. […]

Leadership videos from A-Z, Part 3 the most important types, recommendations included videothink
Know-how

Leadership videos from A-Z, Part 3: Most Important Types, Recommendations included

März 28, 2017 Videothink Team 0

The CEO leaves the audiovisual interpretation of their image in someone else’s hands. That’s where their self-image and public image may collide. For those collisions to work in your favour, the development of the CEO video’s format has to be approached systematically. Part 3 of this Videothink article series on leadership videos explains the pros and cons to the different approaches of CEO videos. […]

Cinemagraph discrete musclemen on the move!
Know-how

Cinemagraph: discrete musclemen on the move!

März 21, 2017 Kristian Widmer 0

The triumph and the power of cinemagraphs is based on the fact that they are not perceived as a blatant advertising means. Videothink explains why cinemagraphs appear pleasantly calming in the digital cry for attention and sometimes develop an almost hypnotic effect. […]

Leadership Videos from A-Z, Part 2 Preparation and Shooting
Know-how

Leadership Videos from A-Z, Part 2: Preparation and Filming

März 21, 2017 Videothink Team 0

What should you keep an eye on when planning and filming a successful CEO video? Which components make up a film budget? This second part of the Videothink article series about leadership videos provides you with an idea of production timeframes and what’s important when it comes to developing content and the filming process itself. […]

Leadership Videos from A-Z, Part 1 Cost, Approach and Conception
Know-how

Leadership Videos from A-Z, Part 1: Cost, Approach and Conception

März 14, 2017 Videothink Team 0

Communication experts know this – just as well as anyone on the executive echelons of a company: Communication skills and leadership skills go hand in hand. Videos have become indispensable in the world of corporate communication and most companies sooner or later decide to raise the stakes with leadership videos. It comes with both opportunities and risks. Videothink In this exclusive four-part series – written by professionals for professionals – explains what to keep an eye on when it comes to leadership communication with video. […]

Authenticity: Why good films should shine and even hurt a little
Opinion

Authenticity: Why good films should shine and even hurt a little

März 7, 2017 Kristian Widmer 0

How to best deal with the areas of conflict that arise when striving for authenticity in image film or authentic product films. In this articles, Videothink shines a light on the complex, but just as alluring areas of conflict that often come about when trying to achieve authentic communication with moving image, authenticity in image films or authentic product videos. […]

The phenomenon of invisible cuts in film and video
Know-how

The phenomenon of invisible cuts in film and video

Februar 28, 2017 Kristian Widmer 1

Invisible cuts are no secret. They are not only implemented in big Hollywood productions, but are also THE standard in professional and effect-oriented film and video production. Invisible cuts are called invisible, because even though they are clearly visible and recognisable for both the eye and the brain (in contrast to hidden cuts), they do however go by unperceived by the viewer. In this article Videothink shows how invisible cuts work and how an invisible cut can be successfully implemented for communication in film and video. […]

Calculation after calculation Budgeting in film production
Know-how

Calculation after calculation: Budgeting in film production

Februar 14, 2017 Videothink Team 0

The saying so often repeated in football, can be applied to the realm of communication with film and video too: After the film is before the film. As soon as a film is entrusted to its audience and the public, it doesn’t mean the job of a producer or production manager is done. That’s the real moment of truth. Not only when it comes to viewer ratings, but also in terms of numbers and the all important calculation. […]

The competence to recognise incompetence in film and video
Know-how

The competence to recognise incompetence in film and video

Januar 31, 2017 Kristian Widmer 0

There are no less than 1’354’000 businesses floating around the Internet today that profess themselves to be professional film and video production companies – and that’s in Europe alone. So how can you be sure to find the best possible competence partner for your image film or web video? Here’s a few tried and tested tips and tricks, based on the author’s 23 years of experience in communication and film and video. […]