Budget

Calculation after calculation: Budgeting in film production

The saying so often repeated in football, can be applied to the realm of communication with film and video too: After the film is before the film. As soon as a film is entrusted to its audience and the public, it doesn’t mean the job of a producer or production manager is done. That’s the real moment of truth. Not only when it comes to viewer ratings, but also in terms of numbers and the all important calculation. [...]

How much does a video cost?

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. [...]

Commercial for an app

Four objectives are defined at the time of order assignment: The product itself, the App, is still in its early preparatory stage of development. The App’s testing stages and the time of its go-live cannot be determined at the start of the project. Various teams and different hierarchies have to be involved in the project on the client’s side. Announcements and rumours in Internet forums state that the technical specifications will be modified by the respective providers on all important download platforms, which may possibly also affect the optional integration of moving image elements. [...]

Voodoo accounting vs. true-cost prizing (Part 1)

On this we all agree: excessive expenditure does not exist, neither from the perspective of procurement nor from that of the producer. There are only costs. Understanding a film calculation requires a concentrated amount of expert know-how. But there are other obstacles. Depending on the originator, the markup-fleischwolfcalculation not only contains a total amount but also additional costs, seemingly detached from the actual film production. [...]

Efficient price determination in the sponsored film

Reverse budgeting has become the rule in film production, for image films and product films, but also increasingly for video productions. If you think backwards for film tenders and pitches, you can often move forwards faster. One of the causes of differing offers for traditional offer inquiries is mostly not only due to the competitive market, which is also difficult to comprehend, but often also has to do with the briefing: The more questions the briefing leaves open, the higher the share of assumptions and interpretations upon which the supplier bases his offer. [...]