Commercials

How much does a video cost?

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. [...]

Voodoo accounting vs. true-cost prizing (Part 1)

On this we all agree: excessive expenditure does not exist, neither from the perspective of procurement nor from that of the producer. There are only costs. Understanding a film calculation requires a concentrated amount of expert know-how. But there are other obstacles. Depending on the originator, the markup-fleischwolfcalculation not only contains a total amount but also additional costs, seemingly detached from the actual film production. [...]

The ABC of Project Work in Film and Video: Not sexy. But essential.

The French film pioneer Abel Gance (1889-1981) is said to have stated that the task of every filmmaker is placing a sun into every image. However, a director can only achieve this when he is able to rely on organisational support. Filmmaking is team work. And, frequently, a logistical nightmare. Not only image and product films, but even web videos are surprisingly often subject to prototype character. Commissioned films share this property with feature films. [...]

Why situations are not stories!

It is not the beginning and the end but rather the before and after and all other things that happen in between that give the story in a sponsored film its value [...]