Commercials

How much does a video cost?

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. [...]

The ABC of Project Work in Film and Video: Not sexy. But essential.

The French film pioneer Abel Gance (1889-1981) is said to have stated that the task of every filmmaker is placing a sun into every image. However, a director can only achieve this when he is able to rely on organisational support. Filmmaking is team work. And, frequently, a logistical nightmare. Not only image and product films, but even web videos are surprisingly often subject to prototype character. Commissioned films share this property with feature films. [...]

Voodoo accounting vs. true-cost prizing (Part 1)

On this we all agree: excessive expenditure does not exist, neither from the perspective of procurement nor from that of the producer. There are only costs. Understanding a film calculation requires a concentrated amount of expert know-how. But there are other obstacles. Depending on the originator, the markup-fleischwolfcalculation not only contains a total amount but also additional costs, seemingly detached from the actual film production. [...]