Creativity

W. Boning about Creativity: You can only thrive if your mind is free!

Wigald Boning is a television presenter, musician, author, occasional actor and passionate shopping list collector. In his new TV show “Rock The Classic”, the well-known german TV presenter spontaneously takes up the flute and improvises with top acts such as the folk-metal band Eluveitie live on film. videothink BLoG wanted to find out what he thinks and feels about creativity. [...]

Leadership videos from A-Z, Part 3: Most Important Types, Recommendations included

The CEO leaves the audiovisual interpretation of their image in someone else’s hands. That’s where their self-image and public image may collide. For those collisions to work in your favour, the development of the CEO video’s format has to be approached systematically. Part 3 of this Videothink article series on leadership videos explains the pros and cons to the different approaches of CEO videos. [...]

Cinemagraph: discrete musclemen on the move!

The triumph and the power of cinemagraphs is based on the fact that they are not perceived as a blatant advertising means. Videothink explains why cinemagraphs appear pleasantly calming in the digital cry for attention and sometimes develop an almost hypnotic effect. [...]

The Right Decision: 7 Strategies for Film and Video and beyond

Making the right decision is an essential part of how we define ourselves and a key factor of what makes us as individuals. Videothink presents 7 simple, scientifically proven, tried and tested strategies for decision making, which will also come in handy for those New Year’s resolutions. [...]

Basics: Why every film has four lives and not just the one!

Pre-production can been done half-heartedly and shooting can either run smoothly or be a complete nightmare. From a production perspective there are many dangers that lurk in the creation of a film. It gets crucial or hazardous (but therefore all the more interesting!) in a different way, if you scrutinise the making of a film not from a production viewpoint, but instead from a perspective with the eventual effect in mind. In this case four single steps can be determined that can present the odd challenging hurdle or in extreme cases cut a film’s life short. It is essential for a filmmaker or commissioning client to keep these indispensable steps in mind. [...]

Narration in Film and Video: A Guide to Off-Commentary

Narration, the voice off-screen that accompanies the images, comes together to create a unity in film and video. That is why it is an essential aspect of the overall conception in moving image communication and should already be planned and thought out in a project's scripting stages. [...]

Adrian Teijido, the man who shot Pablo Escobar (with a camera)

Adrian Teijido (53) is one of the most established Directors of Photography (DoP) in Brazil, working all over the world. Videothink had the opportunity to interview Adrian on location in Colombia, where he is preparing to shoot the third season of Narcos, the Netflix series about the infamous drug lord Pablo Escobar that is making headlines all over the world. [...]

Making films means making decisions

Making films isn’t always easy. Especially considering that during creation and production of every film and video, there’s a constant stream of new questions that need to be answered. To mark Videothink Blog’s one-year anniversary, we wanted to find out how many questions there really are. And we weren’t half surprised by the results of our study. [...]

Off-Voice and Off-Commentary: What you need to know

Off-commentary is easy to listen to, but surprisingly difficult to write. It’s like kissing: You only know how it’s done, once you’ve tried it. This article is a practical checklist and a guide for the correct and professional use of off-voice and off-commentary. [...]

Why subjective perception in film and video really matters

Films and videos are filmed by cameras or generated on computers. Either way, it’s always about working with image sections. The term image section already says it all: with a detail, or a part of the whole. With that and that alone, films and videos already have a perspective, whether intentional or not. Just like photographs, a film or video is not and never able to reveal objective reality. [...]

Editing videos and films correctly (3/4)

Irrespective of the type of definition and independent of genre, talent and the cutter’s know-how: film-related rhythm cannot be equated with mathematical precision. The rhythm of a film is shown by its cut, but not exclusively so. A film’s rhythm is also determined by the way the camera is guided, the actors’ movements, the director’s orchestration, yes, even the language tempo of the voice-over commentary or the means of interpretation of the dialogues and naturally, also the music. They all contribute to the rhythm of a film being more than the mere total of its individual components. [...]

Changing time and space in films and videos

The film can create effects which are not impossible in a photograph. These effects are changing time and space in films and videos. They include aperture, time lapse and slow motion. All three influence our perception of the time component in a film: they manipulate our sense of time by using visual manipulation, detached from the storyline. [...]

Film cutting is dead. Long live assembly! (Part 2)

The remarkably quick artistic development of film can be traced back to the 19th century, and not just for the aspect of storytelling. Assembly itself also obtained its early constitutive capacity from this period: The literary realism of Flaubert, who used his words to force metaphorical significance out of insignificant detail, can also be referenced to film assembly. The same applies to the musical work of Beethoven, who created new emotional ranges by energetically extending, shortening and transforming rhythmic and orchestral structures. [...]

Film cutting is dead. Long live assembly! (Part 1)

Films are not nailed together with a hammer but are intelligently assembled or artistically joined instead. The power and potential of film editing lies in its assembly. It is therefore not surprising that many filmmakers deliberately do not speak of cutting but rather of assembling or editing. [...]

Colour psychology in sponsored films and videos

It’s not without reason that colours and film have something important in common: neither can exist without light. Research on perception and psychology proves that the impact of colour in a film is much more than a physical niche phenomenon. The knowledge that the colouration of a film is much more than a question of fashion or personal taste is lacking. [...]
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