Creativity

Virtual Reality: Storytelling between fantasy and reality

At the current level of research and knowledge, virtual reality has to master three major challenges before it can become a mega trend. Like all big challenges, these three obstacles may at first glance seem banal. The developers of Oculus and other leading innovators in the VR sector see that differently. They are fighting with 3 big challenges. [...]

Colour psychology in sponsored films and videos

It’s not without reason that colours and film have something important in common: neither can exist without light. Research on perception and psychology proves that the impact of colour in a film is much more than a physical niche phenomenon. The knowledge that the colouration of a film is much more than a question of fashion or personal taste is lacking. [...]

Image films are no chewing gum for the eyes!

Films per se cannot work without viewpoints and perspectives. It is all the more astonishing that customers and film productions again and again forget to define this perspective right at the briefing stage and properly unfold it on the basis of the story and genre. videothink blog shows a solution to this problem [...]

Checklist: Storytelling in Sponsored Films and Videos (Part 2)

Once the decision to tell a “real” story has been made, the creative struggle starts when working on the script. This contribution names the 10 most important items for successful storytelling in a commissioned film. They both help to improve the narrative quality and to support the evaluation of the appropriate agency. [...]

W. Boning about Creativity: You can only thrive if your mind is free!

Wigald Boning is a television presenter, musician, author, occasional actor and passionate shopping list collector. In his new TV show “Rock The Classic”, the well-known german TV presenter spontaneously takes up the flute and improvises with top acts such as the folk-metal band Eluveitie live on film. videothink BLoG wanted to find out what he thinks and feels about creativity. [...]

Leadership videos from A-Z, Part 3: Most Important Types, Recommendations included

The CEO leaves the audiovisual interpretation of their image in someone else’s hands. That’s where their self-image and public image may collide. For those collisions to work in your favour, the development of the CEO video’s format has to be approached systematically. Part 3 of this Videothink article series on leadership videos explains the pros and cons to the different approaches of CEO videos. [...]

Cinemagraph: discrete musclemen on the move!

The triumph and the power of cinemagraphs is based on the fact that they are not perceived as a blatant advertising means. Videothink explains why cinemagraphs appear pleasantly calming in the digital cry for attention and sometimes develop an almost hypnotic effect. [...]

Basics: Why every film has four lives and not just the one!

Pre-production can been done half-heartedly and shooting can either run smoothly or be a complete nightmare. From a production perspective there are many dangers that lurk in the creation of a film. It gets crucial or hazardous (but therefore all the more interesting!) in a different way, if you scrutinise the making of a film not from a production viewpoint, but instead from a perspective with the eventual effect in mind. In this case four single steps can be determined that can present the odd challenging hurdle or in extreme cases cut a film’s life short. It is essential for a filmmaker or commissioning client to keep these indispensable steps in mind. [...]

Adrian Teijido, the man who shot Pablo Escobar (with a camera)

Adrian Teijido (53) is one of the most established Directors of Photography (DoP) in Brazil, working all over the world. Videothink had the opportunity to interview Adrian on location in Colombia, where he is preparing to shoot the third season of Narcos, the Netflix series about the infamous drug lord Pablo Escobar that is making headlines all over the world. [...]

Making films means making decisions

Making films isn’t always easy. Especially considering that during creation and production of every film and video, there’s a constant stream of new questions that need to be answered. To mark Videothink Blog’s one-year anniversary, we wanted to find out how many questions there really are. And we weren’t half surprised by the results of our study. [...]

Why subjective perception in film and video really matters

Films and videos are filmed by cameras or generated on computers. Either way, it’s always about working with image sections. The term image section already says it all: with a detail, or a part of the whole. With that and that alone, films and videos already have a perspective, whether intentional or not. Just like photographs, a film or video is not and never able to reveal objective reality. [...]
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