Production

The phenomenon of invisible cuts in film and video

Invisible cuts are no secret. They are not only implemented in big Hollywood productions, but are also THE standard in professional and effect-oriented film and video production. Invisible cuts are called invisible, because even though they are clearly visible and recognisable for both the eye and the brain (in contrast to hidden cuts), they do however go by unperceived by the viewer. In this article Videothink shows how invisible cuts work and how an invisible cut can be successfully implemented for communication in film and video. [...]

Cheap lies in film and video production: Top 10

In the film world there’s always the inevitable string of excuses and white lies that pop up along the way. Videothink has compiled a list of the Top 10 cheap excuses that you’re bound to be familiar with if you have experience working on a film or video production. [...]

Basics: Why every film has four lives and not just the one!

Pre-production can been done half-heartedly and shooting can either run smoothly or be a complete nightmare. From a production perspective there are many dangers that lurk in the creation of a film. It gets crucial or hazardous (but therefore all the more interesting!) in a different way, if you scrutinise the making of a film not from a production viewpoint, but instead from a perspective with the eventual effect in mind. In this case four single steps can be determined that can present the odd challenging hurdle or in extreme cases cut a film’s life short. It is essential for a filmmaker or commissioning client to keep these indispensable steps in mind. [...]

Narration in Film and Video: A Guide to Off-Commentary

Narration, the voice off-screen that accompanies the images, comes together to create a unity in film and video. That is why it is an essential aspect of the overall conception in moving image communication and should already be planned and thought out in a project's scripting stages. [...]

Production Value in Film and Video

Production Value sets the professionals apart from the wannabes. It's a clear indicator of experience, know-how and talent. A guide on how to optimise your usage of one of the most important terms in film and video production. [...]

Video Production: Why Your Client Needs to Make Only One Decision

There are only three ways in which a video or film project can be conceptualised: A film can be created in the form of a „filmic register“, it can be „made into film“ or „fictionalised“. The end result differs greatly in each of these processes. That is why for the client - the decision of which of these three forms applies to the film project they commission - should stand in the forefront. [...]

How To Communicate Effectively, Clearly and Simply

It is not important what is communicated. But what is understood. One of the single biggest problems in communication is the illusion that communication has taken place. Videothink presents checklists for film and video to communicate clearly and simply: Martin Epplers "C.L.E.A.R. formula" and the not less interesting and helping "Core statement principle". [...]

Changing time and space in films and videos

The film can create effects which are not impossible in a photograph. These effects are changing time and space in films and videos. They include aperture, time lapse and slow motion. All three influence our perception of the time component in a film: they manipulate our sense of time by using visual manipulation, detached from the storyline. [...]

The ABC of Project Work in Film and Video: Not sexy. But essential.

The French film pioneer Abel Gance (1889-1981) is said to have stated that the task of every filmmaker is placing a sun into every image. However, a director can only achieve this when he is able to rely on organisational support. Filmmaking is team work. And, frequently, a logistical nightmare. Not only image and product films, but even web videos are surprisingly often subject to prototype character. Commissioned films share this property with feature films. [...]