Storytelling

Hot Trends for 2017 … – and what the Good Fairy has to do with it

At this time of year, as sure a thing as the yearly winter flu virus that sweeps across the country, is the fact that many a wise guy will peruse the tea leaves in his tea cup and boldly predict the hot trends that promise to shake the world of communication with film and video this year. And 2017 is no different. Although once these stupidities are propagated they seem to catch on, repeating them doesn’t make you any wiser. So as we welcome 2017, Videothink – unlike other years – will refrain from making its own predictions. Instead of creating a list of trends in visual story telling, we’ve decided to share with you, what should be more aptly titled a wish list, we secretly hope our Good Fairy could grant us. [...]

Viewing films and how cinema works in your head

In less than a 100 milliseconds our brain tells us what we’re seeing. How we see and how the necessary nerve impulses are analysed and processed, surpasses the dimensions of any cinemascope film and is more exciting than any Netflix series ever could be. This article shows, how we can see with our tongues and explains why octopuses make bad film directors. [...]

Why subjective perception in film and video really matters

Films and videos are filmed by cameras or generated on computers. Either way, it’s always about working with image sections. The term image section already says it all: with a detail, or a part of the whole. With that and that alone, films and videos already have a perspective, whether intentional or not. Just like photographs, a film or video is not and never able to reveal objective reality. [...]

Editing film and video correctly (2/4)

Editing and parallel editing can only be applied successfully when the cutter or the editor observe the dramaturgical film requirements. The hereby assumed artistic talent, combined with experience and deep knowledge, is one good reason why films are not cut, but edited. [...]

Editing films and videos correctly (1/4)

This four-part article summer series on the trade of editing begins with the most important principles of film cutting. Film cutting can be hard like an unexpected slap in the face or soft like a loving look. It can change time and be a complete contrast to movement in front of the camera. The cut can guide the eye or hinder us from seeing something. Therefore, editing films and videos is more than a mere trade, it “additionally” incorporates the potential of a form of art. [...]
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