Storytelling

Why subjective perception in film and video really matters

Films and videos are filmed by cameras or generated on computers. Either way, it’s always about working with image sections. The term image section already says it all: with a detail, or a part of the whole. With that and that alone, films and videos already have a perspective, whether intentional or not. Just like photographs, a film or video is not and never able to reveal objective reality. [...]

Editing films and videos correctly (1/4)

This four-part article summer series on the trade of editing begins with the most important principles of film cutting. Film cutting can be hard like an unexpected slap in the face or soft like a loving look. It can change time and be a complete contrast to movement in front of the camera. The cut can guide the eye or hinder us from seeing something. Therefore, editing films and videos is more than a mere trade, it “additionally” incorporates the potential of a form of art. [...]

360 film: the truth about function and effect (1/3)

What are 360° videos really able to do for marketing and communication in film and video? When does the production of this type of video make sense? What application are 360° films suitable for? What must be taken into consideration so that 360° videos are best able to unfold their effect? From a technical perspective, the Internet provides numerous tips and tricks regarding the function and production of 360° videos. This three-part article series therefore focusses on the nature, the contents and the effect of 360° films. [...]

Audiovisual Trends for 2017 and what the Good Fairy has to do with it

At this time of year, as sure a thing as the yearly winter flu virus that sweeps across the country, is the fact that many a wise guy will peruse the tea leaves in his tea cup and boldly predict the hot trends that promise to shake the world of communication with film and video this year. And 2017 is no different. Although once these stupidities are propagated they seem to catch on, repeating them doesn’t make you any wiser. [...]

Viewing films and how cinema works in your head

In less than a 100 milliseconds our brain tells us what we’re seeing. How we see and how the necessary nerve impulses are analysed and processed, surpasses the dimensions of any cinemascope film and is more exciting than any Netflix series ever could be. This article shows, how we can see with our tongues and explains why octopuses make bad film directors. [...]

Editing film and video correctly (2/4)

Editing and parallel editing can only be applied successfully when the cutter or the editor observe the dramaturgical film requirements. The hereby assumed artistic talent, combined with experience and deep knowledge, is one good reason why films are not cut, but edited. [...]