Checklist for the Perfect Film and Video Briefing
Opinion

Film cutting is dead. Long live assembly! (Part 1)

August 25, 2017 Kristian Widmer 0

Films are not nailed together with a hammer but are intelligently assembled or artistically joined instead. The power and potential of film editing lies in its assembly. It is therefore not surprising that many filmmakers deliberately do not speak of cutting but rather of assembling or editing. […]

filmpuls-fallstudie-app-bewerben
Case Study

Winning a new customer segment addressing »Generation Y«

A company specialised in leasing of services wants to significantly increase its share of customers from the age group of people born between 1980 and 1999. At the same time, the company wants to become sustainably positioned in this target group. Simultaneously, prejudices and clichés regarding the segment as a whole are to be actively and openly addressed. […]

360 Film Function and effect videothink
Know-how

360 film: the truth about function and effect (1/3)

August 1, 2017 Kristian Widmer 4

What are 360° videos really able to do for marketing and communication in film and video? When does the production of this type of video make sense? What application are 360° films suitable for? What must be taken into consideration so that 360° videos are best able to unfold their effect?
From a technical perspective, the Internet provides numerous tips and tricks regarding the function and production of 360° videos. This three-part article series therefore focusses on the nature, the contents and the effect of 360° films. […]

Optimising Storytelling with the CSI-Formula
Know-how

Optimising storytelling with the CSI-Formula

Juli 25, 2017 Kristian Widmer 1

What is the most important common ground between a feature film and a video produced on commission for customers? Impact! The viewer’s emotions and state of knowledge should be different at the end of the film than before “consuming” it. The integration of key messages in a film concept can be checked by the client. But what is a good story? […]

Storytelling in Sponsored Films
Know-how

Storytelling in sponsored films (Part 1)

Juli 18, 2017 Kristian Widmer 0

Sponsored films time and again decide to tell a story. This four-part series will shed light on the most important motivating factors and decision-making points underlying this decision. Part 1 explains when storytelling should be applied. […]

Motivation: a Case Study
Case Study

Employee motivation using film

A highly specialised manufacturer of skin grafting products wants to increase the motivation of his employees in order to increase his global sales targets. This objective includes the development and production of videos, which can be applied during internal events, for additional training and on the Intranet. Ideally, the films not only reflect the pioneer spirit of the company (and of its employees) but also provide a voice for the patients. […]

Why Films Are The Better Videos!
Opinion

Why Films Are the Better Videos Nowadays!

Juni 27, 2017 Videothink Team 1

Before the start of the new millennium, it was common to call high-quality films „Films“ and more simply produced films as „videos“. Later, the use of the terms became obsolete. Video and film were suddenly the same. Now, Film and Video have again started to drift apart again. […]

How Much Does A Film Or Video Cost?
Know-how

How much does a video cost?

Juni 13, 2017 Kristian Widmer 3

Your car dealer knowns how much a film or a video costs. Namely, exactly the same as a car! That’s why you should ask the representative of your preferred dealership. You will be faced with the same problem as in film: a Rolls Royce Ghost does not cost the same as the tiny Nissan Micra. Because not all cars are the same. And not all films are alike. […]

Color psychology in sponsored films
Opinion

Colour psychology in sponsored films and videos

Mai 30, 2017 Kristian Widmer 0

It’s not without reason that colours and film have something important in common: neither can exist without light. Research on perception and psychology proves that the impact of colour in a film is much more than a physical niche phenomenon. The knowledge that the colouration of a film is much more than a question of fashion or personal taste is lacking. […]

filmpuls-fallstudie-app-bewerben
Case Study

Commercial for an app

Four objectives are defined at the time of order assignment: The product itself, the App, is still in its early preparatory stage of development. The App’s testing stages and the time of its go-live cannot be determined at the start of the project. Various teams and different hierarchies have to be involved in the project on the client’s side. Announcements and rumours in Internet forums state that the technical specifications will be modified by the respective providers on all important download platforms, which may possibly also affect the optional integration of moving image elements. […]

In Brand Films Ruthless Arbitrariness often Stifles what it Wishes to Express
Opinion

Image films are no chewing gum for the eyes!

Mai 16, 2017 Kristian Widmer 3

Films per se cannot work without viewpoints and perspectives. It is all the more astonishing that customers and film productions again and again forget to define this perspective right at the briefing stage and properly unfold it on the basis of the story and genre. videothink blog shows a solution to this problem […]